From a press release [1], bolding added:

The California Student Aid Commission; the Consulate General of Mexico in Sacramento, Cien Amigos; the Mexican Cultural Center of Northern California; the University of California; the Latino Policy Coalition; the Hispanic Association of Colleges and Universities; and, Dream. Develop. Do. invite you to attend Steps to College 2014 on Saturday, February 1, 2014, from 8:00 a.m. to 3:00 p.m. at the Consulate General of Mexico in Sacramento... Steps to College 2014 will highlight the importance of higher education for Latino high school students. This event is presented in both Spanish and English and parents are encouraged to attend. ; Students will have the opportunity to apply on-site for the California Dream Act financial aid, Cal Grants, and institutional aid and, if students are eligible, federal grants...

...Carlos González Gutiérrez, Consul General of Mexico in Sacramento [says] "Behind this very beneficial fair, is the hard work and the planning of many people, institutions and organizations, all of them committed to the goal of encouraging young Latino students to get a college education..."

The objective of Steps to College 2013 is: 1.) To explain the full array of resources available for Latino students to finance their higher education 2.) To expose Latino families to the admissions process on Northern California higher education institutions; and 3.) To assist Latino students in completing their student aid applications. Student workshop topics will include Deferred Action for Childhood Arrivals (DACA), Financial Aid, College and University Admissions, and Consular Affairs. Students will learn more about available scholarships and the Cal Grant program...

The press release also features a quote from Diana Fuentes-Michel, Executive Director of the California Student Aid Commission. Per the release, "over 40 public and private California colleges and universities" will be represented. On the video below (from the 2013 event), the Consul says the goal is to increase the numbers of "Mexicans and Latinos" who'll attend universities. Another speaker on the video is Darrell Steinberg, president pro tem of the California state Senate. Non unsurprisingly, the video also features a large Mexican flag flying in front of the consulate.

The Mexican government is, as usual, being quite crafty. They see an opportunity to leech off the U.S., sending people they don't want to take care of north and receiving cash back in the form of remittances. They don't need to pay to educate some portion of their own people, they can pass that off on the U.S. At the same time, a large number of Mexicans inside the U.S. gives them a political power bloc that they can use in various ways to influence U.S. policy (i.e., such as preventing attrition).

Such events also tend to make those attending think of themselves less as Americans (officially or not) and more as Mexicans. Why assimilate when there's little need to do so? If anyone says they are assimilated, then why are they using Spanish at the Mexican consulate?

There's also the racial aspect: this event is completely oriented towards Latinos. Can anyone imagine a similar white-oriented event? (Replace all the bolded "Latino"'s above with "white" in case that's not clear).

Note that very college discount given to an illegal alien is a discount that won't go to an American citizen. As illustrated on the DREAM Act page, there are only so many college slots and discounts, and the DREAM Act will cause some Americans to lose out on college.

And, of course, there's the very worrisome involvement of government officials. Fuentes-Michel, Steinberg, those at the University of California who approved the program, and other officials involved with the plan are, not to put to fine a point on it, quislings. Instead of helping as many U.S. citizens as possible go to college, they're helping foreign citizens deprive some citizens of benefits. Those officials are colluding with a foreign government to help foreign citizens obtain benefits that will harm U.S. citizens.

For any misguided liberals that support such efforts, why do you want to deprive some Americans of college? Why aren't you demanding that the elites of Mexico educate their own people? Why would you braindrain Mexico, rather than trying to increase the number of educated people in that country?

For any misguided conservatives that don't care because it's California, the first thing I'd say is that California is coming your way. Turn your back on the state now, and pay for it later.

Want to do something about this? Start by working to discredit Steinberg. Search for his supporters on social media (on Twitter he's @proTemSteinberg [UPDATE: see below]) and make the points above to them. Point out to his supporters that he's colluding with a foreign government to deprive some U.S. citizens of college.

9/25/18 UPDATE: He's now mayor of Sacramento and available at @mayor_steinberg.

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[1] latinbusinesstoday . com/2014/01/consulate-general-of-mexico-hosts-steps-to-college-2014