Peter Wallsten of the Wall Street Journal offers the misleading "GOP's Demographic Wager: Wooing Latino Candidates" (link). Much could be said about the false assumptions that Wallsten and those quoted make, but I'll save that for another time and just summarize who's involved:

Some high-profile Republicans are adopting a softer vocabulary on immigration and trying to recruit more Hispanic candidates, a response to the party's soul-searching about tactics that many strategists believe have alienated the country's fastest-growing voter bloc...

In Texas, George P Bush, the half Mexican-American son of former Florida Gov. Jeb Bush, has founded Hispanic Republicans of Texas, a political action committee to promote Hispanics running for state and local offices...

Former Republican National Committee Chairman Ed Gillespie, who is coordinating some of the party's internal discussions, called the tandem effect of rising Hispanic population and dwindling Republican support an "untenable delta."

...The Latino Partnership for Conservative Principles, a group set up by Princeton University Professor Robert George, a leading intellectual voice among Christian conservatives, plans to spend at least $500,000 spread over a handful of races to help pro-immigration Republican candidates, according to Alfonso Aguilar, a former Bush administration immigration official who runs the group. A key position for the group, said Mr. Aguilar, is legalizing illegal workers...

Another GOP-affiliated group, the Hispanic Leadership Fund, plans to target about three races this year, supporting conservative Hispanic candidates and promoting other Republicans who back more liberal immigration laws.

(Rep. Tom Price of Georgia) said in an interview he began meeting with Hispanic groups in recent months to open a "line of communication so there is a reserve of trust." But he said he wasn't ready to talk about a path to legalization until he was convinced the U.S.-Mexico border is secured.