The Arizona Republican Party launched a Hispanic website earlier this week; announcement at azgop.org/news.asp?artid=156, the site itself at azhispanics.ning.com. As can be seen on the attached image, neither the site nor their other related social media efforts seem to be doing that well. But, at least it's good to know that John McCain has one friend.

Their chairman Randy Pullen - someone who seemed somewhat OK in the past - says:

"Too often Hispanics in Arizona have felt left out of our political system... This website seeks to engage those who may be looking for a new way to get involved with shaping the future of our state. Democrats have consistently taken their vote for granted and we share their feeling that our government has gotten seriously off track. Combined with our message of traditional family values, I believe that our principles mirror those of Arizona’s Hispanic population."

The last is just a nicer way of saying "we're going to demagogue on social issues". And, how they're helping the Democrats and the far-left was explained in this post about John McCain similarly being confused. If they want to undercut the Democrats, encouraging Hispanics to think of themselves as Hispanics in a political sense is not the way to go about it.