There's a Pepsi tag because early in 2009 they tried to glom on to Obamamania, choosing political sides and unfortunately not apparently suffering a backlash. I likewise don't expect much of a backlash from their latest: an attempt at encouraging Hispanics - and not those of other races or ethnicities - to participate in the Census (site: pepsiyosumo.com, report: link): "We felt the Hispanic consumer needs to go beyond simply being counted, and count," said Martha Bermudez, Pepsi's senior marketing manager, multicultural marketing. "Pepsi partnered with Eva Longoria Parker, who will direct...