Michael Tomasky: Mitt Romney is "too white" for Hispanics (Daily Beast)

Remember "Obama is black and we worry those whites (who are all racists except for us) won't vote for him" stories from four+ years ago?

At the Daily Beast, Michael Tomasky offers the unaware, modern-day version of those stories (link):

It seems clear that the main issue Mitt Romney is going to use to try to reestablish himself as a moderate is immigration. He told a private audience on April 15 that "we have to get Hispanic voters to vote for our party" and warned that current polling "spells doom for us." Then, on Monday, he made himself available to the media for the first time in a month—while standing beside Florida Senator Marco Rubio, a leading veepstakes name. Can Romney, who staked out an immigration position during the primaries that left him sounding like Pat Buchanan, really pull this off? My bet: He’ll be smooth, he’ll do almost everything right, he’ll say all the right things—and he’ll end up with something very much like the 31 percent of the Latino vote John McCain got, maybe two or three points more, tops. The reason is simple: Romney, like his party, is just too white...

...And finally—art. Art is so underestimated in politics. Romney is just sooooo white. Even whiter than the Osmonds. Bush wasn’t that white. He came from a state where these days you can’t help but know some Latinos, and he spoke him a little esspanyole, even. But Romney? He fired some guys working on his lawn because he couldn’t afford the political liability of employing them, as he openly admitted at one of those GOP debates. Aside from that—well, I admit I’m no more up on the latest salsa artists than Mitt is, but do you think that guy has ever listened to one Tito Puente record in his life? Has he ever known a Latino person, outside of those who clean his houses and trim his lawns? It’s quite possible that he does. But he sure doesn’t look like he does.

Romney, therefore, will make some moves that will impress the largely white commentariat, and he’ll bump up a little among certain high-income Latino demographics. But average Latino voters, men and women who work really hard every day for white bosses, are just going to find that he reminds them too much of the guy who docks their pay when the bus comes late. And they won’t be wrong—he basically is that guy. There’s no overcoming that. He’s a 31 percenter at best.

Much more could be said than the Tomasky post is worth, but Tomasky probably doesn't realize that he's implicitly making the same claim against Hispanics that the "Obama is black and we worry those whites" articles did against whites. Tomasky probably thinks everything is hunky dory for those Hispanics who have Hispanic bosses.