"Coalition for Comprehensive Immigration Reform" appears to be the name of the organization, with "New American Opportunity Campaign" being their major campaign.
From their site cirnow.org/content/en/about_us.htm:
The Coalition for Comprehensive Immigration Reform (CCIR) is a new collaborative developed by national and local community, immigrant, labor and policy leaders in 2004. Based in Washington, DC, the mission and central purpose of the CCIR is to pass progressive comprehensive immigration reform.
The New American Opportunity Campaign (NAOC) is the legislative campaign for comprehensive immigration reform powered by strategic, coordinated activities provided by immigrant advocacy, grassroots, religious and labor organizations across the United States and on Capitol Hill. The NAOC will organize and mobilize the voices and power of the pro-immigrant movement in support of national legislation...
Their board of directors (cirnow.org/content/en/about_ccir.htm) has some groups also in the We Are America Alliance:
They're also promoting a ludicrous campaign to send workgloves to Congress ( link)
Historic Nationwide Campaign Launched for Comprehensive Immigration Reform lists members of the CCIR "Strategy Council":
Campaign Manager is Clarissa Martinez De Castro