Whether because they're "liberals" or just because they think fans of Barack Obama are their demographic, Pepsi (PepsiCo) has started a new ad campaign called "Refresh Everything" in which celebrities and supposed regular citizens upload open video letters to Obama entitled "Dear Mr. President" (refresheverything.com). Apparently they looked at the fact that Obama is little more than a marketed product and decided to piggyback on his successful campaign, trying to reach out to the same gullible people.
Unfortunately, it looks like Pepsi misjudged things a bit. That site embeds the videos which are hosted at Youtube, so, unless funny games are being played, the view counts would match up with the visitors to that site as well as all those who've seen it directly through Youtube.
And, the most-watched video is eleven days old with less than 80,000 views, the "group video" featuring a bunch of (I guess) celebrities mixed in with "regular" people (some of whom may actually be actors). That video features the ubiquitous Will.I.Am, author of much more successful devotionals to The One.
The view counts plummet from there, with about 9000 views for the 2-day-old Lady Gaga video. Two-day-old videos from Eva Longoria have about 5700 and 3800 views. And, the top videos featuring "regular people"/struggling actors have view counts in the three to two thousand range, as does one featuring Jeff Gordon. Many of Youtube's even-more-worthless-than-normal vloggers can get higher view counts.
Of course, I don't need to mention that the thoughts expressed by the "regular" people are incredibly vapid; they make "boxers or briefs" seem like an incredibly complex mental challenge.
And, bear in mind that some of those watching those videos will henceforth pledge to avoid PepsiCo products: Quaker cereals, Gatorade, Tropicana, FritoLay, Amp energy drinks, Sierra Mist, and Mountain Dew.
As they say on the Internet, "FAIL".
Sat, 01/17/2009 - 13:58 · Importance: 4
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