The Japanese version of Ronald McDonald is now a sexy female, Media Guardian reports:
...In the Japanese TV commercial the foxy female version, with shoulder-length straight auburn hair in place of Ronald's frizzy mop, smoulders at the camera in a flowing yellow dress, and later a red and white striped bikini with thigh-length leggings and red high heels...
"We devised the costume and took the red and white stripes and the yellow, which were recognised and converted them into a stylish dress," [perpetrator Hidekazu Sato, known by his nickname Kazoo (?)] said via a translator.
"We were assuming that even if we didn't include the McDonald's logo and even if the model was a beautiful caucasian just those colours of the mnemonic design would wake up people's association with McDonald's."
WackyHumor · Sun, 09/25/2005 - 03:39 · · Importance: 1
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