It's early to be talking about the dumbest technology of 2005. But United Virtualities has set a mark that it's going to be tough for other vendors to beat.This page describes how to disable Macromedia's innovation. To disable Netscape's various innovations, get into a time machine.
United Virtualities makes technology that allows marketers to un-delete cookies that users have chosen to delete. Their rationale — and I am not making this up — is that users are too dumb to make these decisions on their own.
As reported by TechWeb's Antone Gonsalves, United Virtualities has developed what it calls a Persistent Identification Element, or PIE (get it? cookies? pie?), which gets uploaded to a user's browser when he visits a site. PIE makes a backup copy of that site's cookies, and if a user deletes the cookies, PIE restores them...
Miscellania · Thu, 04/07/2005 - 21:54 · Importance: 1