I'll take "Are you an enviro-whacko?" for $2000, Alex
Submitted by admin on Wed, 04/06/2005 - 19:36
Welcome to today's edition of "How not to write a press release." It features an emission from In Defense of Animals with the title "Activists Ask Jeopardy! Game Show Host Alex Trebec: 'What is wrong with keeping elephants at the L.A. Zoo?'"
Los Angeles- On the heels of the first-ever release of medical records indicating the life-threatening physical condition of 47-year-old Gita, one of three elephants suffering at L.A. Zoo, activists will greet television game show host Alex Trebec and zoo guests to highlight the jeopardy elephants are in at the Zoo.It continues on with an exciting discussion of recurring foot infections of zoo elephants. But, I'm still trying to figure out what's going on here. I assume that Alex Trebek is going to be one of the protesters. But, what are the "zoo guests" doing in there? Doesn't that imply that Alex and the zoo guests will be on the same side and will be protested against or in front of? And, doesn't the fact that activists will be asking him questions imply that he's the one being protested against? Is Alex Trebek a supporter of enzooing elephants? Frankly, that's the interpretation that I'd prefer as I'd prefer not to put America/Canada's favorite game show host in the same category as Pamela Ferdin or Linda Blair. If the IDA wants to learn how to write a good enviro-whacko press release, they should learn from the masters:
When: Saturday, March 19th, 8:45 a.m.
Where: Los Angeles Zoo in Griffith Park at main entrance
Toronto — Wearing nothing but a skimpy toga, wings, and a halo and holding a bow and arrow and a sign reading, "Have a Heart—Boycott KFC," PETA’s sexy Cupid will lead a protest outside a Toronto KFC on Valentine’s Day...Oh yeah, that's good press release.