I need to dumb-down my satires

Posted Wed, Jan 14, 2004 at 2:44 pm

On an infrequent visit to pandagon.net, I noticed they were complaining about how the winning MoveOn ad is "a bit too subtle for the TV crowd."

In response, I posted the following:

Most of the sheeple just won't get it. They're so dumb you practically need to lead them around by their nose rings. What MoveOn needs is an ad that lays it out on the line, explains all the big words for the dummies, and then includes a nifty graphic at the end, like "THINK."

I really wish they'd selected "Imagine." It even had a cavorting Orca!

No one commented on my comment. Maybe I'm just being ignored, or maybe it was a bit too subtle for the pandagon crowd.

Comments

Ezra Klein (not verified)

Thu, 01/15/2004 - 17:37

Nobody comments on quite a few of my posts, but I rarely think it's because I'm too intelligent for them ; )

I actually didn't agree with the criticism as much as feel it was well written and humorous, I happen to think the ads damn effective, though using a misleading deficit number is going to get them into trouble. I think quite a few people didn't respond to your comment because they weren't sure if you were being serious and, if so, whether it was worthwhile to engage you. Your point is well taken though...I don't think the ad is over anyone's head, but Suellentrop's analysis of the way commercials need to grab you was, i thought, reasonably perceptive.