Telemundo is launching "Hazte Contar" (Be Counted!), a major effort to encourage their viewers - almost all Hispanics and including no doubt large numbers of illegal aliens - to take part in the 2010 U.S. Census (link). It will start on April 1, and extend across all their properties; they're going as far as incorporating this into their telenovelas (soap operas).
In case anyone had any doubt that this was about money and power:
[Their president Don Browne says:] "The 2010 Census will determine federal and state representation in government and determine what communities get billions of dollars in state and federal funding." ...The economic clout of U.S. Hispanics will rise from $862 billion in 2007 to more than $1.2 trillion in 2012, accounting for 9.7% of all U.S. buying power.
They'll also be partnering with unnamed national Hispanic organizations.
Tue, 02/03/2009 - 21:29 · Importance: 4
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