I'm going to spell this site's name out since I don't want to link to bad neighborhoods: rent - a - d i l d o.com. If you remove the spaces from that string, you'll find a nicely designed site that might fool a fair number of people. It appears to offer a Netflix-style service, complete with a neat graphic showing how it all works.

Note that you can't subscribe to their $19.99 a month service, indicating that they a) aren't scammers and b) it's a hoax.

However, note that there are links to other sites where you can buy those items.

This looks to me like a nifty form of viral marketing: get large numbers of people who want a laugh coming in, and send them to another site to sell them stuff.